The B2B Marketing Manager is responsible for leading and contributing to drive revenue growth. The B2B Marketing Manager will be responsible for the development and management of broad-based B2B marketing programs, implementation and results. This person will manage marketing efforts for brand position and awareness. They will manage lead generation, web site development and sales collateral. This high-impact role will work across functions and, interact with clients, vendors, and senior leaders.
Oversee marketing lead generation
Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients
Lead and ensure the consistency in the branding, content, and look-and-feel of all internal and external communications and marketing materialscoordinating and socializing with content, creative, sales and broader organization
Perform industry and competitive analysis to inform the sales process and help positioning and messaging
Perform ongoing tracking and reporting on B2B marketing initiatives
Develop and execute B2B marketing plans that may include PPC, email campaigns, participation in industry conferences and events, webinars, and website updates
Salary: INR 4,75,000 - 6,00,000 P.A.
Industry: Travel / Hotels / Restaurants / Airlines / Railways
Functional Area: Sales, Retail, Business Development
Role Category: Retail Sales
Role: Sales/Business Development Manager
Employment Type: Permanent Job, Full Time